CRM Crew
Overview
Leyline is a software and hardware company specializing in queue management services. With over a decade of experience, Leyline develops innovative solutions that streamline and enhance customer flow. Developing cutting-edge products, such as accessible kiosks and advanced queue management systems, aim to improve user experience and ensure compliance with evolving accessibility standards.
Design and
Development
Design Requirements
The goal is to create a modern, cohesive look that enhances user experience and effectively guides potential clients through the acquisition process. The redesign will incorporate updated visuals, streamlined navigation, restructured proof points and improved responsiveness to better reflect the brand's expertise.
Development Process
The development process involves building a series of landing pages using Framer Sites, incorporating modern animations to enhance visual appeal and engagement while maintaining a seamless user experience.
Key Challenges
Integrating my growth marketing experience to optimize structure and content, advising CRM Crew on effective strategies, and creating compelling visual content, including 3D renders, to enhance engagement and brand appeal.
Design
Presentation
3D Icons
I designed and modeled custom 3D icons using Adobe Illustrator and Blender, adding a unique and modern touch to the page. These icons enhance the overall user experience and ensure cohesive branding. By combining precise vector graphics with 3D modeling, I created high-quality icons that make the page visually appealing and engaging.
Conclusion &
Key Takeaways
In this project, I adopted a collaborative approach, recognizing the team's reliance on my expertise. Leveraging collaborative tools like Figma and Slack, I ensured transparency by providing comprehensive information on the project's structure and my design decisions.
By sharing my knowledge, we facilitated faster decision-making and consensus-building, ultimately leading to a final result that the team was more likely to appreciate, given their crucial role in the process.
Setting deadlines is tough, missing them is easy. Effective communication and realistic goals help stay on track. Open collaboration fosters accountability to ensure timely delivery.
Design, Development Alex Zaj
Contact hello@alexzaj.com